Stephanie and Adrienne Vendetti, Sisters, Co-Founders of “How to be a Redhead” on Starting a Subscription Box Company, Building a Niche Beauty Business from Scratch and how to Overcome Limitations to Find Potential

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To do what anyone successful does, you have to every day work at it and be consistent. As a sister team, we always have done that.

— Adrienne Vendetti

Adrienne and Stephanie are sisters and co-founders of How to be a Redhead (known as H2BAR). It is the beauty brand for redheads. 

As authors of the “How to be a Redhead” beauty book, they curate the seasonal Deluxe H2BAR Beauty Subscription Box and the How to be a Redhead makeup line. Shop and discover Finally Have Brows and Finally Have Lashes. More launches are coming in 2023.  

The redhead sisters have coined the phrase “Rock it like a Redhead” as the tag line for their blog posts and social media photos to proclaim the importance of rockin’ red hair with certainty and spunk. 

Since HowtobeaRedhead.com’s launch, it has been recognized by the top beauty companies in the world and in 2012, Adrienne and Stephanie were L’Oreal Paris Brand Ambassadors. This powerhouse sister duo are also the curators and producers for Rock it like a Redhead events. With two successful country-wide USA tours, the events aim to bring together their loyal audience with brands that empower them to feel beautiful, inside and out. 

Show Notes:

Before you open your next monthly subscription box delivery, listen to this episode and meet Adrienne and Stephanie Vendetti. 

These two dynamic sisters left their careers and co-founded a thriving online beauty company and subscription business, howtobearedhead.com. They have become Industry leaders- recognized in the New York Times and the known by everyone as the Must Have- “Red Head” line of makeup, and curated products. These sisters will inspire you to balance work, creativity and family. They are sharing insights on:

  • Pushing Past the Uncomfortable
  • Building and recognizing the community around you
  • Working with Family

Where to find Adrienne & Stephanie:


Learn more. Share more. Inspire more.

Rani Alfers
Episode 4