Alejandra Santos, CEO and Founder of Startup Tandem on How to Transform Challenges into Opportunities, Understanding Education Is More than a Learned Skill, and Building a Vision for Financial Success Personally and Professionally

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“Building a company and a platform where people fee supported. That’s my goal.”

— Alejandra Santos

Alejandra Santos is the CEO & Founder of Startup Tandem, where she helps organizations build the finance and business infrastructure for early-stage to venture-funded startups. Alejandra started her company after she noticed a trend of entrepreneurs being hyper-focused on their product/service while letting their finances fall into disarray. To date, Alejandra has raised $23 million by supporting startups to create bulletproof finances at the negotiating table.  

Alejandra landed in Miami by way of Honduras at the age of 17 with little support, money, or family. However, she was hellbent on pursuing an education and creating a life for herself. Her inspiration came from her parents who always had entrepreneurial spirits, solidifying in her that it’s always better to be your own boss.

Show Notes:

In this captivating episode, we have the privilege of meeting Alejandra Santos, the CEO and founder of Startup Tandem. As a visionary entrepreneur, Alejandra assists early-stage venture funded startups in constructing a robust financial infrastructure. Her expertise has helped these businesses secure a staggering $23 million in funding, allowing them to concentrate on their core competencies.

We delve into Alejandra’s extraordinary journey, starting from her humble beginnings as a young teenager who relocated to a new city with no familial or social support. Against all odds, she persevered and emerged as the successful entrepreneur she is today.

Prepare to be inspired as Alejandra shares invaluable tips and advice on the do’s and don’ts of starting a business. She enlightens us about the mindset shift that occurs when you take a leap of faith to pursue your entrepreneurial dreams with unwavering commitment.

Where to find Alejandra Santos:


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Rani Alfers
Episode 7